Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a highly sought after social media tool. Instagram was originally developed which would mean that people could apply different filters to photographs that they taken on their smartphones and would allow the actual easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can be uploaded, but Instagram video footage are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users universal.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to set up so there are low barriers to the road.
It is a medium that permits for easy sharing of content twenty-four hours a day.
What kind success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and any huge selection of others tend to be able to use the tool to:
To increase awareness to their products and services.
To increase brand exposure.
To showcase their community and pro bono try to inspire and attract prospective buyers to engage with their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos to be posted and shared folks either wearing or with these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as many small businesses are able to leverage the ability of Instagram to engage their folks. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they’ve got achieved this through using of attractive photographs on the food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different buy instagram likes users would be interested in or search for.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks that following their Instagram accounts. This ‘influencer’ group means that there are a few eyeballs there ready discover your products and services. The audience has already been built for you. The engagement has now been formed and experiencing this acquiring your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience speedier. Therefore taking the time to identify key ‘influencers’ in your industry along with the way you can tap into this crucial.
Hashtags – What agent?
How would they be once did increase business exposure?
I recommend that if you have an interest in getting onto Instagram you spend time a lot poorer doing your Hashtag investigating. Hashtags are tags that you can incorporate a caption of a graphic that you upload. Moves through a hashtag you should try to use the # symbol at the front of the tag and thereafter add a keyword or several keywords without spaces after the hash logo. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already know hashtags mainly because are also popular on Twitter nonetheless, if you aren’t take an appearance online to discover some regarding how they have been used. The intent behind the hashtag is to tag your photo together with a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.